To fulfil the ever changing consumer demand in today’s world, one must ‘think global while acting local’ to a great extent. That way, we can properly seize the growing business opportunities in such fast-paced, increasingly competitive and highly evolving marketplace. A good example of which is the recent COVID-19 pandemic that has substantially transformed consumer behavior on a global scale. The need for market research, strategy, innovation, human resource plan, channel development, customization, sales and marketing on a local level is becoming much more essential to capture the international market today.

Vietnam consumer goods retail is projected to grow by $163.5 billion with an 11.4% GAGR rate from 2022 to 2027 according to a report by Technavio. The growing population and disposable income coupled with the modern marketing trend are deemed to be the key factors driving the industry growth.

At GTI Partner, we bring clarity and certainty in the form of a strategic partnership where we proudly take ownership in the work we do together with you as a team! From the consumer research process and rout-to-market strategy right down to point of sales selection, trade marketing, sales force management and training, we help make your project a success story in our region.