The world’s leading mobile phone manufacturer Apple plans to invest a whopping $280 million dollars in Vietnam in 2024! Manufacturer of AirPods, GoerTek, plans to set up a subsidiary in the northern province of Bac Ninh. It is aimed to manufacture headphones, smart watches and virtual and augmented reality electronic products said the company in...

As Campaign Monitor reminds us, segmented campaigns can lead to as much as 760 percent increase in revenue. What’s more, segmentation makes companies 130 percent more likely to research the motivations of their buyers and 60 percent more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue...

A consumer electronics regional distributor decided to capitalize on the market reopening of a significantly large consumer market. The goal was to re-claim the market share and shelf space lost in the traditional retail over time, due to lack of business activity, to mainly locally produced manufacturers. The company enjoyed competitive advantage over brand awareness,...

European specialty chemical manufacturer with direct subsidiaries decided to branch out in the country. An independent subsidiary with 100 percent ownership of the parent company was to be created in the country from the scratch. After a few market visits and meetings, the regional office initiated the process of interviewing experts and business development companies...