PROPERLY SEGMENTED CAMPAIGNS CAN LEAD TO SIGNIFICANT INCREASE IN REVENUE

As Campaign Monitor reminds us, segmented campaigns can lead to as much as 760 percent increase in revenue. What’s more, segmentation makes companies 130 percent more likely to research the motivations of their buyers and 60 percent more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation takes this game to the whole new level through adapting no-code, AI-driven solutions to bring even more marketing ROI. It seems like marketers and e-commerce owners have recognized the importance of the right consumer experience. Customers belong to different demographics and passion tribes. So it’s not surprising that they require different approaches. Proper segmentation for all marketing efforts may be the answer. Classic segmentation no longer meets the needs of the audience. What they are looking for and what they respond to best is 1:1 hyper personalization:

1. Go beyond basic demographics, with hyper segmentation that considers interests and behaviors of consumers to understand their individual preferences.
2. Leverage 1:1 personalization for real-time customization of marketing campaigns, content and customer experience.
3. Identify high-potential and high-probability-to-buy segments and accounts to target and deliver the right messages and offers at the right time to get the desired action or response.
4. Create, edit, manage and analyze all segments from one unified, user-friendly Center, and from all places in the system where contact selection takes place for example: Email Marketing (individual campaigns, birthday emails etc.), Web Push Notifications, Mobile Marketing, Contact Management and Custom Audiences.
5. Use a unified interface that allows instant no-code data processing and leverage accessible and editable segmentation creators that save your time while granting precise targeting.
6. Hyper Segmentation Center is a cutting-edge solution that allows easy, one-click creation of the most advanced segments combining all data collected in CDP, such as behavior, transactions, customer characteristics, etc.
7. Easily target the most meaningful groups of contacts for specific campaigns without composing new ones manually for every marketing action. AI-powered segmentation center will analyze customer data and deliver a list of relevant segments.

Go where no man has gone before and let AI tools identify the most relevant segments for your marketing campaigns!